Privacy policy

At, we protect your personal privacy and always strive for a high level of data protection. In this privacy policy, we explain how we collect and use your personal information on the marketplace. It also describes your rights and how you can act on them. We want you to feel safe with how we process your personal data and it is therefore important that you read and understand our privacy policy before using our services. You can always contact us at if you have any questions.

What information do we collect about you?

We collect the personal information that you provide to us, e.g. in connection with you making a purchase or contacting us. Below you will find more information about what information we collect and why.

Why do we need your personal information?

Customers: processes customers' personal data within the framework of the purposes and with the support of the legal grounds stated below.

Fulfillment of purchase agreements: We process your personal data to fulfill your purchase of goods and services, to deliver these, to make payment and to give you access to the Website and the services that provides there, e.g. our customer service.

Fulfill legal obligation: We process your personal data in order to fulfill legal obligations due to legal requirements, judgments or government decisions, such as requirements in the Accounting Act and the Product Liability Act. This means e.g. that we save invoice documentation in accordance with current accounting rules and purchase history so that you can complain about a purchase.

Eligible interest:

We process your personal data in order to provide, implement, develop and improve services for our customers. For this purpose, we analyze the personal data that we collect from our customers (eg age and purchase history) and sort customers into different segments to be able to perform analyzes at an aggregate level and for statistical purposes. We do not perform any analysis of your personal data at the individual level.

We process your purchase history and e-mail address to send you relevant offers regarding similar products. You can always object to this treatment, see more about this in the section Your rights below.

Subscribers: processes your personal data for the purpose of sending newsletters in the manner specified below.

Fulfillment of agreements: We process your personal data to send newsletters with personalized offers, discount codes and information about relevant campaigns from and our Partners to you. For this purpose, we analyze your personal data.

How long do we store your information?

At, we take all measures to ensure that your personal data is processed and stored securely. Your personal data is never stored longer than is permitted by applicable law or to achieve the purposes set out above. Your personal data is processed by us for the following time periods, after which the personal data is deleted.

Customers: If you have purchased an item on, your personal information (name, social security number, address, telephone number, e-mail and payment and delivery information) which is provided in connection with ordering goods and services for two years or as long as required is saved. so that TrendyWay or our Partners can fulfill the agreement with you. This includes processing to meet delivery or service commitments. This does not apply if we need to save your personal information anymore due to any of the points below.

Subscribers: If you sign up as a subscriber to newsletter, your personal information will be saved until you unsubscribe from receiving newsletters.

Competition participants: If you have agreed that processes your personal data in connection with competition participation, we save your personal data for as long as is necessary to administer the competition. When we no longer need the personal data to administer the competition, it will be deleted. You can withdraw your consent to participate in the competition at any time by contacting customer service.

Communication: If you have contact with, for example via e-mail with customer service, your personal data is stored for as long as is necessary to complete the contact.

Legal obligation: saves your personal information (contact information, purchase history, payment information and your contacts with customer service) as long as we are obliged according to applicable law or government decision.

Direct marketing: We may process your personal data for direct marketing for up to two years after the end of the customer relationship, provided that you do not renounce such direct marketing before then.

We never store your personal information for longer than is necessary for each purpose. See more about the specific storage periods under each purpose above.

We never store your personal information for longer than is necessary for each purpose. See more about the specific storage periods under each purpose above.

Where do we process your personal data?

Our personal data assistants and stores are located in different parts of the world. Therefore, your personal data may be processed both within and outside the EU / EEA. Regardless of where your information is processed, we make sure to protect your personal information with all reasonable legal, technical and organizational measures at the same level as the protection offered within the EU / EEA.

How do we protect your personal information?

We use IT systems to protect the confidentiality, integrity and access to personal data. We have taken special security measures to protect your personal data against illegal or unauthorized processing (such as illegal access, loss, destruction or damage). Only those people who actually need to process your personal data in order for us to fulfill our stated purposes have access to them.

What are cookies and how do we use them? uses cookies, or cookies in Swedish, which are short text files that are sent from our web server and which are saved by your browser when you visit our website.

Read more about cookies and how it works on the Internet Foundation's website

What are your rights?

You have the right to request information free of charge about which personal data we have registered about you and how these are used. If you want such information, you can contact us according to the contact information below. To protect your privacy and your personal information, we may require that you identify yourself in connection with our assistance.

At wants to ensure that your personal information is correct and up to date. Therefore, you can change your personal information on "My pages" at any time if you have registered an account, otherwise you are welcome to contact our customer service.

You may at any time request that we delete personal information concerning you or that we delete your user account on the Website. will then delete the current personal data if it is no longer necessary for the purposes for which it was collected or otherwise processed. will also do this when you revoke your consent to the treatment. In addition, you have the right to request that transfer your personal data to another personal data controller in electronic format.

Furthermore, you have the right to demand that limits its processing of personal data in certain cases and you have the right to object to certain processing of your personal data. You always have the right to object to us processing your personal data in order to send offers based on your purchase history (direct marketing) and if you do so, we will cease processing the personal data. If you object to your personal data being used or disclosed for other purposes set out in this Privacy Policy, it may mean that we may not continue to provide you with access to our websites or provide services and customer service offered to our users and / or members and which are permitted. under this Privacy Policy.

Who is responsible for the personal data we collect?

Lopifyz, SE990610159801, is the person responsible for personal data for the processing of personal data.